Job Description
POSITION SUMMARY:
The Head of Communications & Digital Engagement leads AOTA’s internal and external communications strategy to drive measurable awareness of, and engagement with, the Association and the occupational therapy profession. This role oversees messaging across all audiences, including staff, members, partners, and the public, and leads a high-performing team spanning web, social media, media relations, internal communications, and digital content.
This position is ideal for a strategic, hands-on communications leader who thrives in fast-paced environments and brings deep expertise in content development, digital platforms, and data-informed storytelling. The Head of Communications & Digital Engagement plays a key role in advancing AOTA’s digital evolution through the integration of modern tools, editorial planning, and audience engagement strategies.
The successful candidate will bring an entrepreneurial mindset, fluency in content and channel strategy, and a proven ability to translate complex ideas into compelling narratives. This is a highly visible leadership opportunity for someone who is eager to make a lasting impact on the organization and the profession.
WORK ENVIRONMENT (Remote):
This position is fully remote with hiring preferences near the DMV area. Hybrid options available in the Bethesda, MD Headquarters.
POSITION SPECIFIC DUTIES:
Strategic Communications Leadership
Designs and implements integrated, omnichannel communications strategies in partnership with the Marketing team and internal stakeholders across Knowledge (Practice/Professional Development/Publications), Membership, Sales, Governance, DEIJAB, Meetings & Events, and People & Culture.
Develops actionable communications plans to support organizational mission, brand positioning, and revenue objectives.
Content Strategy & Development
Crafts compelling, audience-specific messages that inspire action and engagement.
Leads enterprise-wide content strategy with an emphasis on digital platforms, anchored by centralized editorial calendars to align messaging and maximize reach.
Digital Platforms: Web & Social Media
Oversees all AOTA web properties (aota.org, promoteot.org, otcentennial.org) and leads strategy to ensure content, design, and functionality provide an optimized user experience (UX).
Conducts usability testing to ensure navigation, accessibility, and engagement across diverse audiences.
Directs enterprise social media strategy; develops campaigns aligned with content goals and audience insights to grow reach and impact.
Media Relations & Thought Leadership
Develops and executes public relations strategies that elevate AOTA’s visibility, reputation, and thought leadership.
Cultivates relationships with key media outlets; secures earned media coverage and prepares staff and volunteer leaders for interviews.
Serves as the primary media contact and spokesperson for AOTA.
Team Leadership & Development
Manages, mentors, and inspires Communications team members; fosters a culture of creativity, collaboration, and continuous learning.
Invests in professional development and builds a team structure that supports excellence across specialties.
Project Management & Analytics
Leads cross-functional communications projects from concept through execution; ensures delivery on time, within budget, and with measurable results.
Defines and tracks KPIs across platforms; applies data insights to optimize communications strategy and execution.
Relationship Management & Partnerships
Serves as the Communications team’s primary advocate and collaborator across departments.
Manages external agencies and consultants, ensuring quality and timely delivery of all projects.
Performs other duties as assigned.
REQUIRED EDUCATION/EXPERIENCE/SKILLS:
Bachelor’s degree in communications or related field (e.g., public/media relations, journalism, digital marketing); master’s degree preferred.
8+ years of experience in communications or related field; experience in associations, nonprofits, or healthcare settings preferred.
Demonstrated expertise in crafting clear, persuasive content for multiple platforms and audiences.
Proven success developing and managing digital editorial calendars.
Experience leading enterprise-wide PR/media relations initiatives and securing earned media coverage.
Strong record of designing, launching, and analyzing high-impact social media campaigns.
Proficiency in content management systems; Sitecore and GatherContent experience strongly preferred.
Experience with marketing analytics tools; Google Analytics and/or HubSpot preferred.
Familiarity with Canva and Adobe Creative Suite; podcast and video production a plus.
Demonstrated leadership managing diverse communications teams; interest in mentoring and team development.
Outstanding relationship management skills and ability to partner effectively across functional areas.
Exceptional judgment, creativity, and strategic thinking with strong attention to detail.
Proven project management skills and the ability to deliver high-quality work in fast-paced environments.
Self-starter with a high level of accountability, adaptability, and professionalism.
Why Join AOTA?
AOTA offers the opportunity to shape the future of occupational therapy through meaningful, mission-driven work. You’ll join a passionate team committed to empowering members and elevating the profession through strategic, innovative communications. If you're a forward-thinking communicator ready to lead change and amplify impact, we encourage you to apply.
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